Organisations team up to join the parade

The charity behind a historic Worcester landmark has joined forces with a local social landlord to support this summer’s elephant-themed art trail.


The Hopmarket Charity, which manages the centuries-old Hopmarket in the Foregate, has teamed up with Platform Housing Group to sponsor an elephant for Worcester’s Big Parade.


The duo is funding one of 30 beautifully designed large elephant sculptures which, along with 36 calves, will brighten city streets and public spaces for eight weeks from Monday 12 July. A Wild in Art event, the parade is being brought to Worcester by St Richard’s Hospice.


Bill Simpson, Chairman of the Hopmarket Charitable Trust, said: “We absolutely loved being part of the giraffe trail three years ago by sponsoring a sculpture and hosting another here within The Hopmarket. It really bought a buzz to the place and the wider city.


“St Richard’s Hospice provides a wonderful service to our community so we’re excited to be supporting its fundraising efforts and to be teaming up with our friends at Platform.”


Clare Greensall, Head of Localities – Tenancy Services (Estates), for Platform Housing Group, said: “We’re delighted to be joining forces with The Hopmarket to bring an elephant to Worcester. We know how tough a year it’s been for so many in the community, while staying home to stay safe, so we’re excited to be part of something which gets us all out and about and enjoying the city once again.”


This summer’s elephant parade follows on from the hugely successful Worcester Stands Tall giraffe trail in 2018, which saw giraffe sculptures displayed across the city before raising £210,000 for St Richard’s Hospice at auction.


Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “It’s fantastic to see The Hopmarket and Platform coming together like this to be a part of the parade and it reflects the spirit of the event – bringing people together to reconnect with friends, with family with colleagues and with the city.”


Worcester’s Big Parade is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), DRPG, West Midland Safari Park, the Worcester News and BBC Hereford & Worcester.


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Worcesters Big Parade

Worcesters Big Parade