Visitors taking part in this summer’s elephant art trail around Worcester will be able to track their route and learn more about the city via a new app.
The Worcester’s Big Parade app, sponsored by local law firm Harrison Clark Rickerbys, maps the locations of all 66 elephants which will bring a splash of colour to city streets and open spaces from Tuesday 13 July.
A Wild in Art trail being brought to the city by St Richard’s Hospice, the app launch follows the success of a similar offering for the Worcester Stands Tall giraffe trail in 2018. That app saw more than 180,000 visits to sculptures recorded and close to 2,000 selfies uploaded to its gallery by trail goers.
Sara Matthews, Project Manager for Worcester Stands Tall, said: “We can’t wait to see trail goers out exploring and reconnecting with friends, with family and with the city once again.
“The app is a really great way to discover the sculptures – as you get fact about each elephant and artist, alongside unlocking information about the city too.
“One of the things we most loved about our previous giraffe trail app was seeing all the happy selfies meeting the herd. Please do upload your ‘ele-selfies’ this year – we’d love to see them!”
Charlotte Thornton Smith, head of Harrison Clark Rickerbys’ Worcester office, said: “As a law firm based in the heart of the city, we remember very well the buzz that the giraffe trail brought three years ago and are really looking forward to seeing Worcester come to life once again.
“The app is a fantastic way for families, friends and colleagues to track their way around the city so we’re really delighted to be sponsoring this opportunity and, in turn, supporting the care that St Richard’s Hospice provides to so many local people and their loved ones.”
The app costs £1.99 and is available for download from the Apple App Store and Google Play.
Trail maps are available from various outlets across the city – including the trail’s pop-up shop on Broad Street and Worcester Tourist Information Centre. Activity booklets and cuddly elephants, lovingly handcrafted by hospice supporters, are available at the trail’s pop-up shop too.
Worcester’s Big Parade is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), DRPG, West Midland Safari Park, the Worcester News and BBC Hereford & Worcester.