Flooring specialist paves the way for elephant parade

An Evesham-based luxury vinyl flooring company is the latest county business to show its support for Worcester’s second public art trail.


Karndean Designflooring, which sponsored a giraffe sculpture during the city’s first art trail in 2018, is to back a large and small elephant for Worcester’s Big Parade this summer.


The fibreglass elephants will be decorated and displayed in Worcester for eight weeks, forming a parade through city streets, shopping areas and public spaces.


The art trail will run from Monday, 12th July to Sunday, 5th September, culminating in an auction where each large sculpture will be sold to raise money for St Richard’s Hospice in Worcester.


Smaller elephant calf sculptures, decorated by school children, will also be on display during the trail in Worcester’s Crowngate Shopping Centre and shop windows throughout the city. Karndean’s funding of a small elephant will mean that children from St. Mary’s Catholic Primary School in Evesham will get to take part in their very first art trail.


Paul Barratt, managing director of Karndean Designflooring, said: “We’re absolutely delighted to be partnering with St Richard’s Hospice once again as it brings a second, spectacular art event to the county this summer.

“Being a business which is all about quality design, we loved being part of the giraffe trail in 2018 and grew very attached to our giraffe ‘Deco’.  One of the parts we loved most was looking at all the artists designs and choosing one which best represented us here. We’re looking forward to bringing something unique and special to the county again.


“We’re also particularly proud to be supporting a baby elephant this time, meaning that local children from St. Mary’s in Evesham can join the parade.  We’re sure the experience of designing, decorating and then seeing their work of art on display in Worcester is one which will leave a lasting impression with pupils and their families for many years to come.”


Miss Smith, Headteacher at St. Mary’s Catholic Primary School in Evesham, said: “We’re all so excited to be playing a part in this wonderful event this summer, especially in what has been such a difficult year for children everywhere.


“We are incredibly grateful to Karndean for funding our elephant calf, which will come back to live at school after the parade ends and will be a lasting reminder of one of the year’s great positives.”


Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “It’s wonderful to have Karndean on board once again following their support for the giraffe trail in 2018.


“We know the team’s keen eye for design will bring another incredible artist’s drawing to life this summer, as they did with Deco – the Karndean giraffe.


“They say an elephant never forgets and we’re looking forward to bringing an unforgettable event to the county this summer in a year when we all need a smile more than ever.”


While all elephant calves have now been adopted by local schools and community groups, a few large elephant sponsorships remain. To get involved call 01905 763963 and ask for Sara Matthews, email smatthews@strichards.org.uk or visit https://worcestersbigparade.co.uk/get-involved/


You can follow Worcester’s Big Parade at www.facebook.com/WorcestersBigParade  www.twitter.com/WorcsBigParade  and www.Instagram.com/WorcsBigParade


Worcester’s Big Parade is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), the Worcester News and BBC Hereford & Worcester.

Worcesters Big Parade

Worcesters Big Parade