Worcestershire housing provider adopts elephant

A Worcester-based provider of social housing and care services has signed up to support a county community event this summer.


Sanctuary Group is set to sponsor an elephant sculpture for Worcester’s Big Parade, an eight-week public art trail that will add a splash of colour to city streets, parks and public spaces.


A Wild in Art event being brought to Worcester by St Richard’s Hospice, the trail will also help raise funds for patients affected by life limiting illnesses and their loved ones.  The project builds on the hugely successful Worcester Stands Tall giraffe trail in 2018, which saw giraffe sculptures displayed across the city before raising £210,000 for St Richard’s at auction.


Sanctuary Group Chief Executive, Craig Moule, said: “As a local employer, we have a proud history of driving investment into the city and supporting local community initiatives so we’re delighted to be a part of Worcester’s Big Parade.


“Events like the parade have a wonderful ability to bring all sections of the community together and we’re sure the beautifully designed herd will get everyone smiling again.”


Large elephants will be joined by around 35 calf sculptures designed and decorated by students and teachers in local schools. The baby elephants will also be on show for the eight weeks during the trail.


Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We’re absolutely delighted to welcome Sanctuary Group to the parade as a new sponsor this year.  It’s a brilliant employee engagement opportunity for local businesses and we’re sure the Sanctuary team will take great pride in their elephant and being a part of a truly memorable community event.”


While all elephant calves have now been adopted by local schools and community groups, a few large elephant sponsorships remain. To get involved call 01905 763963 and ask for Sara Matthews, email smatthews@strichards.org.uk or visit https://worcestersbigparade.co.uk/get-involved/


You can follow Worcester’s Big Parade at www.facebook.com/WorcestersBigParade  www.twitter.com/WorcsBigParade  and www.Instagram.com/WorcsBigParade


Worcester’s Big Parade is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), the Worcester News and BBC Hereford & Worcester.


To find out more, visit www.worcestersbigparade.co.uk



Notes to editors

For all press enquiries, contact the St Richard’s Hospice Communications Team


Worcester’s Big Parade

For eight weeks in the summer of 2021, Worcester will be brought to life by a parade of decorated elephant sculptures.


Elephants – both big and small – will form a free art trail through the city’s streets and open spaces, bringing together the community for one unforgettable event.

Each sculpture will be sponsored by a business and designed by an artist.


They’ll march into the city on Monday, 12th July – before leaving on Sunday 5th September 2021. After this, there will be the chance to say a final ‘goodbye’ at a Farewell Event, before each elephant is auctioned to raise funds for St Richard’s Hospice.


To find out more visit, www.worcestersbigparade.co.uk


Twitter: @WorcsBigParade | Instagram: @worcestersbigparade | #WorcsBigParade


St Richard’s Hospice

St Richard’s Hospice cares for adults with a serious progressive illness, improving their quality of life from diagnosis, during treatment and to their last days. It also supports their loved ones.

Each year the hospice team supports more than 3,300 patients, family members and bereaved people in Worcestershire.


St Richard’s is an independent charity and relies on donations and gifts in Wills for the majority of its income with 22% funded by the NHS.

For more information about St Richard’s Hospice visit www.strichards.org.uk


Wild in Art

Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.


Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.


Wild in Art events have:

  • Enabled over £15m to be raised for charitable causes
  • Injected £2.4m into local creative communities
  • Engaged over 850,000 young people in learning programmes
  • Helped millions of people of all ages to experience art in non-traditional settings

www.wildinart.co.uk | @wildinart | #wildinart


Sanctuary Group

Established in 1969, Sanctuary Group is responsible for the provision of social housing, care and management services across England and Scotland. It owns or operates over 100,000 units of accommodation and employs around 13,500 people.


The Group operates under a not for profit umbrella, with surpluses reinvested into the provision of affordable housing, the maintenance of existing properties, and the development of new services for customers.


Sanctuary is an exempt charity under the Charities Act 1993 and is regulated by the Regulator of Social Housing.


For more information please contact Sanctuary’s Public Relations team on 07824 525849.


Follow @WeAreSanctuary on Twitter for the latest news from the Group.

Worcesters Big Parade

Worcesters Big Parade