A major city newspaper has given its backing to Worcester’s second public art trail – set to take Worcester by storm this summer.
The Worcester News, based on London Road, is on board as media partner with Worcester’s Big Parade – an eight-week, Wild in Art sculpture trail brought to the city by St Richard’s Hospice.
The daily news source, which has served the city since 1935, will cover the mammoth showcase both in print and online, alongside the trail’s second media partner BBC Hereford & Worcester.
Worcester’s Big Parade will see around 30 beautifully decorated elephant sculptures brighten the city streets, parks and public spaces from Monday, July 12 to Sunday, September 5.
Michael Purton, Editor of the Worcester News and its sister titles Berrow’s Worcester Journal, Malvern Gazette, Ledbury Reporter, Evesham Journal and Cotswold Journal, said: “We’re delighted to be partnering with St Richard’s Hospice for the city’s second public art trail, which not only raise much-needed funds for local hospice care but will also attract huge numbers of people into our city.”
Standing alongside the large fibreglass elephants, will be around 35 calves decorated by school children and community groups and displayed through city shops and Crowngate Shopping Centre during the trail.
The large fibreglass sculptures will be auctioned in October to raise funds for the care that St Richard’s provides to those living with a serious progressive illness and their loved ones.
Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We’re so excited to have the city’s only daily newspaper on board for the trail once again.
“With the invaluable support of the Worcester News, we can ensure we spread the word about our elephant parade – and the charitable cause behind it – to as many people as possible.”
While all elephant calves have now been adopted by local schools and community groups, there is still time to sponsor a large elephant. To get involved call 01905 763963 and ask for Sara Matthews, email email@example.com or visit https://worcestersbigparade.co.uk/get-involved/
Worcester’s Big Parade is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), the Worcester News and BBC Hereford & Worcester.
To find out more, visit www.worcestersbigparade.co.uk
Notes to editors
For all press enquiries, contact the St Richard’s Hospice Communications Team