Global communications agency backs Worcester’s giant art project

Worcestershire-based global creative communications agency, DRPG, is the latest local company to partner in next summer’s elephant parade being brought to the city by St Richard’s Hospice.


The Hartlebury-based company, which also played a key role in the hospice’s giraffe trail two years ago, will sponsor an elephant and act as an official supplier to Worcester’s Big Parade.


The DRPG elephant sculpture will be brought to life by an artist’s design and auctioned at the end of the project to raise vital funds for the free, ongoing care and support offered by St Richard’s Hospice to people with a serious progressive illness and their loved ones.


Local artists have just under a month to submit elephant designs before applications close on 8 January 2021.


Speaking about its involvement in Worcester’s Big Parade, Dale Parmenter, CEO of DRPG, said: “This is such a fantastic event for the county and for a really brilliant cause, so we are very proud to be playing a part once again.  We look forward to contributing to what is sure to be another unforgettable experience and something for us all to look forward to next summer.”


Worcester’s Big Parade builds on the hugely successful Worcester Stands Tall giraffe trail in 2018, which saw giraffe sculptures displayed across the city before raising £210,000 for St Richard’s Hospice at auction.


Sara Matthews, Business Development Manager at St Richard’s, said: “We’re delighted to have DRPG on board as an official supplier once again after their wonderful support for the giraffes 2018.


“The DRPG-hosted auction raised a phenomenal amount towards local hospice care and ‘Girafficorn’, the beautiful mosaic sculpture from that year, still lives happily among the DRPG team at their local film studios.”


The summer 2021 art trail will also feature a collection of 35 elephant calf sculptures, decorated by schools and community groups, and displayed through city shop windows and Crowngate Shopping Centre. While all elephant calves have now been adopted by local schools and community groups, there is still time to sponsor a large elephant. To get involved call 01905 763963 and ask for Sara Matthews, email or visit


You can also follow Worcester’s Big Parade at and


Worcester’s Big Parade is a Wild in Art event brought to the city by St Richard’s Hospice.


The event, which will run from 12 July to 5 September 2021, is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), the Worcester News and BBC Hereford and Worcester.


To find out more, visit


Notes to editors

For all press enquiries, contact the St Richard’s Hospice Communications Team


Worcester’s Big Parade

For eight weeks in the summer of 2021, Worcester will be brought to life by a parade of decorated elephant sculptures.


Elephants – both big and small – will form a free art trail through the city’s streets and open spaces, bringing together the community for one unforgettable event.

Each sculpture will be sponsored by a business and designed by an artist.


They’ll march into the city on Monday, 12th July – before leaving on Sunday 5th September 2021. After this, there will be the chance to say a final ‘goodbye’ at a Farewell Event, before each elephant is auctioned to raise funds for St Richard’s Hospice.


To find out more visit,


Twitter: @BigParadeWorcs | Instagram: @worcestersbigparade | #WorcsBigParade


St Richard’s Hospice


St Richard’s Hospice cares for adults with a serious progressive illness, improving their quality of life from diagnosis, during treatment and to their last days. It also supports their loved ones.

Each year the hospice team supports more than 3,300 patients, family members and bereaved people in Worcestershire.


St Richard’s is an independent charity and relies on donations and gifts in Wills for the majority of its income with 22% funded by the NHS.

For more information about St Richard’s Hospice visit


Wild in Art

Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.


Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.


Wild in Art events have:

  • Enabled over £15m to be raised for charitable causes
  • Injected £2.4m into local creative communities
  • Engaged over 850,000 young people in learning programmes
  • Helped millions of people of all ages to experience art in non-traditional settings | @wildinart | #wildinart

Worcesters Big Parade

Worcesters Big Parade