Gritting business clears the way for Worcester’s Big Parade

A gritting and snow clearing business is the latest Worcestershire firm to join next summer’s elephant parade.


Himbleton-based AA Salt Services Ltd is to sponsor both an adult and baby elephant sculpture as part of Worcester’s Big Parade – a Wild in Art event brought to the city by St Richard’s Hospice.


For eight weeks during summer 2021 around 30 adult and 35 elephant calves will parade through the city’s streets, parks and open spaces to form a colourful art trail.


Each large elephant sculpture is being funded by companies and individuals from around the county and will be brought to life by regional and national artists.  At the end of the project, the sculptures will be auctioned to raise vital funds for the free ongoing care and support offered by St Richard’s Hospice for people affected by serious progressive illnesses.


Elephant calves, designed and decorated by local schools and community groups, will be on display in city shops and Crowngate Shopping Centre before being returned to their creators as a lasting memory of the project. Thanks to AA Salt Services’ support, children from Charford First School will play a part in the event for the first time.


Nikki Rogers, Managing Director of AA Salt Services Ltd, said: “Having been involved with the art trail last time around and experiencing the buzz and the benefits first-hand, we knew we had to be part of the elephant parade in 2021.


“We also wanted to ensure we helped local children play a part so are delighted that Charford First School will get to design an elephant calf and see their work on display in the city centre. We can’t wait to see everyone’s artwork.”


Headteacher of Charford First School, Mrs McLaren, said: “It’s so exciting for our children to be part of next year’s parade after a challenging 2020 for everyone.  Having watched the giraffe trail unfold two years ago with great wonder, it’ll be absolutely incredible to have our own elephant who will come back to join the school family next autumn. We would like to express our gratitude to AA Salt Services for their sponsorship of our elephant calf.”


The project builds on the hugely successful Worcester Stands Tall giraffe trail in 2018, which saw giraffe sculptures displayed across the city before raising £210,000 for St Richard’s Hospice at auction.


Sara Matthews, Business Development Manager at St Richard’s, said: “We are absolutely thrilled that AA Salt Services are joining us once again after their incredible support for Worcester Stands Tall two years ago.


“The AA Salt Services team chose a fantastic giraffe design last time which paid tribute to Edward Elgar and even played one of his compositions by scanning a QR code on your phone! We’re sure the team’s keen eye for design will bring another wonderful sculpture to life next summer.”


While all elephant calves have now been adopted by local schools and community groups, there is still time to sponsor a large elephant. To get involved call 01905 763963 and ask for Sara Matthews, email or visit


You can also follow Worcester’s Big Parade at and


Worcester’s Big Parade is a Wild in Art event brought to the city by St Richard’s Hospice.


The event is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), the Worcester News and BBC Hereford and Worcester.


To find out more, visit


Notes to editors

For all press enquiries, contact the St Richard’s Hospice Communications Team

Worcesters Big Parade

Worcesters Big Parade